Anne Vaughan, a Floyd jewelry designer, is an entrepreneur as well as an artist. Anne creates one-of-a-kind jewelry comprised of earthy materials and semi-precious stones using fine metals as well as vintage base metals in designs. She has fashioned tens of thousands of pieces of distinct jewelry, and each piece is unique.
I visited Anne and her lovely employees as they did their creative work on a sunny afternoon. With the skylights in the studio, the girls hovered over their current pieces and traded comments as to their beauty and construction. Anne showed me around and explained that she had just returned from a large bead and jewelry show in Philadelphia, that she was really “jazzed” about what she had gleaned there. Already testing the methods she learned, she talked me through the process of fold forming: a pair of earrings was all ready to go – very chic – and she turned them out very quickly with a heat – hit – fold repetition.
Besides the classes which helped to open up new possibilities for Anne, she did some shopping for materials while up north. I saw where much of it was sorted and stored, and the color palettes which are consulted in creating for each new fashion season. Pretty and impressive!
She showed me her office, her inventories, and how orders were fulfilled and parties and shows planned. The creating/marketing/packing/shipping flow was ornately staged. She definitely has an eye for aesthetics, and the photos which accompany her work are meticulous. She told how her work is showcased at retail events, stores and festivals, as well as by private home shows.
Because the process was streamlined and perfect for Anne’s lifestyle, I asked about the details. I was not surprised to learn that she was a teacher (thus the organizational skills), but she shared how her current business complimented her focus on being a mom and wife – mom to Gabe, 5, and Autumn, 7, and wife to Aaron Vaughan.
She has learned to be disciplined with her time. She said “home time is home time, and work time is work time”. I asked the girls their thoughts about the work and the construction of new studio space which is underway. As we walked through the studio-to-be, Anne described each area: for silversmithing with ventilation, kitchen and bath, office and work areas, and a display area for customers. Ann plans to have open studio hours one day a week.
“It’s exciting to be able to visualize…” said Allison Sutphin of Copper Hill. She was doing some modeling when she met Anne, and she began work related to inventory and bookkeeping, but now she’s mostly making jewelry and working on her own design ideas.
“It’s great! I really enjoy the work,” says Hona Knudsen, who lives near the Parkway – she’s a pottery apprentice also, and does part-time work for Anne and others. “She has great attention to detail”, Anne said.
Brandi Gray assists with public relations and marketing for AVD.
Anne speaks very highly of these helpful ladies and has focused recently on her staffing and helping them to advance in their skills and in life.
Anne Vaughan Designs was founded in 2006 as a way to create and work while also focusing on being a mom. Anne is a valuable member of the community, and gives back a portion of profits to local endeavors and charities, such as breast cancer awareness, United Way and Floyd Young Life.
In an effort to be more socially progressive as well as economically conservative, Anne Vaughan Designs has launched Virtual Trunk Shows. This is beneficial to the community because it allows people to earn cash by hosting an online show where 15% of sales are contributed to a charity of their choice. AVD offers trunk as well as virtual trunk shows. Contact the girls if you are interested in coordinating a fundraiser event.
It is anticipated that the new studio will be completed during the Fall/Winter season. AVD announces open studio/open house events on Sundays, December 11 and 18, 2011. You are invited but you must RSVP…
Anne Vaughan Designs 2116 Franklin Pike Floyd, VA 24091
PH: 540.745.7947 • annevaughandesigns.com
Written By: Dee Wallace